When a person has a product, he or she needs a venue within which it can be sold. In the case of an online marketer, they generally do not wish their product be placed in a physical store to be seen by a smaller customer base. They choose the internet where they can reach literally millions of people at any time of day. This offers a broader customer base and doesn't limit sales to only when the store is open. This is just the beginning of how internet marketing works.
Generally the product can be yours or it can be someone Else's product, also called affiliate marketing. In many cases the product is a free offer with an up sell to a better offer. A common product is one that shows you how to get involved with internet marketing or making money on the internet.
When you put an effort into the direction of traffic to the product you can generally see a good return on your investment. The "effort", as I mentioned in the previous sentence usually requires promotion of the website you set up to sell your product, article marketing, promotion on social sites such as Face book and Twitter, and posting with classified ads online. This is not as hard as it may sound but it does require an effort on your part. Remember, money doesn't just fall on us for anything. This even can be said for Bill Gates and other really rich people. They had to work to get there.
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